How our boutique facility design emerged
As a parent and a swim teacher, JUMP! founder Ian Campbell recognised that Australian swim schools were designed for volume, with lessons conducted in large public pools, which are noisy, disruptive and can be intimidating for young children. As swimming is a confidence based skill, he saw the need for a specialised, purpose built facility, with an intimate experience for families.
To negate noise and overcrowding, JUMP! pools are smaller and promise to only ever host two classes at a time with capped class numbers for personalised attention. Our innovative learn to swim environment provides so much additional value to children and families.
JUMP! designed a unique system of warmer water, and higher changeover, earning us accreditation to teach children from a younger age. JUMP! class sizes are capped, and as such are much smaller than typical competitors, creating a far more personalised environment.
Ian also identified key regions around Australia that had no facilities, due to poor local council resources, and a lack of private enterprise investment. Typical investment for a public pool facility can run into the millions. So he set out to create a sustainable model, that could be replicated all over Australia, and be run by locals, specifically designed to build confidence and swimming competency in young children.
Once this model took off in Australia, inquiries started flooding in from all over the world requesting for JUMP! to be brought to their own country. As such, it came to light that this was a worldwide issue that needed addressing and so he opened his very first international site right here in Singapore.
JUMP! Swim Schools average of 350 students per location means that thousands of young children are learning a vital life skill and water safety. The positive impact on communities means that more and more children are equipped with the skills that could save their life in the water from a very young age.